Rachel Forrest

Austin, Texas







Successful branded content manager with over eighteen years of experience in journalism and editing, digital content creation, copywriting, and editing and twenty-five years of experience in digital and interactive media.



Digital and Native Content Manager, eCommerce Product Developer



Oct 2007 - Present Branded Content Strategist, Gannett Media (NY) 10/2007–present


Currently, I'm a Branded Content Strategist for Gannett's GETCreative studio. We create content for companies and non-profits using multiple platforms including articles, video, interactive media and infographics. I work with clients and teams on topics, tone, format and direction, leading brainstorming sessions and bringing content to publication using multiple CMS programs.


Prior to this role, I did the same for GateHouse Media's native content team and oversaw the creative and editorial direction of digital and eCommerce products including the development of new stores on the Austin-American Statesman and the Columbus Dispatch. Past products include Agency.com, a web design house; LimelightDeals, a group buying eCommerce platform, mobile application development and Newspaper.com, the online presence for seven newspaper media groups.


Managed content for www.timeandmoney.com including inbound marketing, affiliate marketing and strategic partnerships.


Manage and edit food/dining-related online and print content for Seacoast Media Group, a division of Gannett. Includes social media strategy and implementation.


Freelance Food and Features Writer & Editor


Mar 2002 - Present


Freelance newspaper and magazine writer for Seacoast Media Group a division of Gannett Media and  publications like Yankee Magazine, BeerAdvocate, New Hampshire Magazine, Bon Appetit, Northeast Flavor, Texas Highways, Bon Appetit and Taste of the Seacoast.


See my work on Authory



Contributing editor for Eat Drink Lucky, a daily email about what's great to eat, drink, and do in ten US cities. Responsible for Boston and NYC. www.eatdrinklucky.com


Regional Editor for International Guide to Pizza from Phaidon Press


Author of Maine Classics: 150 Delicious Recipes from Downeast with James Beard Award Winning Chefs Mark Gaier and Clark Frasier. Running Press, April 2011.


Non-fiction ghost writer for full-length books, magazine articles and academic papers on various topics.

Social Media Content Manager and Copywriter, KFMedia.

Web content copywriter, Marketing Blacksmith

Construct and create press packages including press releases and web content

Write web content for commercial and small business websites

Edit manuscripts from one page to book length


Journalist, News, Features and Food Writer, Restaurant Critic


Seacoast Media Group

2002 - Present


I'm currently a food writer and was the restaurant critic for the Portsmouth Herald and related regional newspapers.


Three weekly food stories--Wine Me Dine Me, Dining Out and a food feature. Over 2500 stories on lifestyles topics including interviews with authors, human interest stories, social issues, science, music, art, theater and more. I have interviewed many chefs and authors (among others) : John Updike, JR Mohringer, Anita Diamont, Mitch Albom, Greg Mortenson, Denis Lehane, Barbara Walters, Cokie Roberts, Louise Erdrich, Ken Burns, Joe Hill, Naomi Wolf, Augusten Burroughs, Erica Jong, Kurt Vonnegut, Wil Eisner Ruth Reichl Elmore Leonard Elaine Steinbeck,David Carr Leonard Wolf Janice YK Lee Chelsea Handler, Jackie the Jokeman Martling Gregory Maguire Ani DiFranco, Les Claypool, Neko Case, Paula Butturini Francis Lappe, EL Doctorow, Chuck Palahniuk, Meredith Hall, Michael Ruhlman, Mary Ann Esposito, Todd English, Judith Jones, Robert Egger, Robert Pinsky, Kevin Nealon, Bill Bryson, Jonathan Franzen,Rae Dawn Chong, Joyce Carol Oates, Andre Dubus III, Daryl Hall


Executive Producer/Creative Director/Business Development Director AOL and Netscape


Oct 1995 - Jun 2001


Responsible for content and creative direction for eCommerce Division and the Travel and Shopping Channels at AOL and then both AOL and Netscape. Oversaw production of channels.


Creative and UI Consultant for eCommerce partners


Participated on the Business Development team on the company acquisitions team which looked at new companies for AOL to bring into the brand.


Acquisitions Editor

Southern Star Interactive


Responsible for licensing content for education and entertainment interactive media platforms



Director, Multimedia Classics

Byron Preiss Multimedia Company, Inc.


Director of the Multimedia Classics division of this interactive software company. Produced interactive multimedia titles based on classic literature. Secured rights to modern titles including those by Kurt Vonnegut and John Steinbeck.




Rutgers University and Oberlin College




Newspaper • Web Content • Magazines • Books • Stories • Journalism • Blogging • Copywriting

Social Media • Multiple Content Management Systems